Building Brands and Marketing for Success

Join Angela Batterson, CEO of Apeiros Marketing, and Yara Banks, founder of GHRCN and BNX Business Advisors, for a comprehensive discussion on crafting effective marketing strategies for HR consultants and service-based businesses. Gain the tools and insights you need to grow your brand and attract the right clients.

This session explores:

• Creating a compelling brand story and identifying your unique value proposition.
• Understanding customer avatars and tailoring personalized marketing journeys.
• Smart budgeting for digital marketing, including SEO, PPC, social media, and email campaigns.
• Strategies to establish thought leadership and maximize ROI through blogs, white papers, and drip campaigns.

Perfect for entrepreneurs ready to build a brand that stands out and grows profitably, this course equips you with the know-how to market with purpose.